How I work with clients
Every engagement starts the same way. A free discovery meeting, a short intake form, and a personalized written audit that shows exactly what needs fixing and what it costs. You decide what to move forward with. No obligation until you say go.
Free, every time.Book your free discovery meeting
Step 1. Book a discovery meeting and fill out the intake form
When you book a discovery meeting, you'll receive a short intake form before the call. It covers the basics: your business, your service area, how customers currently find you, what tools you use, and where you feel the most friction.
The form takes five to seven minutes to complete. The answers are used to prepare for the call so we spend the 30 minutes on your business specifically, not on background questions that could have been answered in writing.
Who this is for: Any contractor on the Western Slope who thinks their tech setup might be costing them time, leads, or money, and wants an honest outside read on it.
Step 2. The discovery meeting
The discovery meeting is a 30-minute conversation. Griffin reviews your intake answers before the call and comes prepared with specific questions based on your business situation.
The call is recorded. You talk about what's working, what isn't, and what you'd change if you could. At the end of the call, you don't have to do anything. The next step happens on Griffin's end.
What gets covered
- How customers currently find your business online
- Whether your business appears in AI-driven search results like ChatGPT, Google AI Overviews, and Perplexity
- Your current website, booking system, invoicing process, and customer follow-up
- Where time and money are leaking week over week
- What your competitors are doing that you aren't
Step 3. The Diagnostic Audit
After the discovery meeting, Griffin produces two things based on your intake answers and the call recording: a written Diagnostic Audit and a personalized presentation built around your specific situation. Both delivered within a day or two at no charge.
The audit organizes recommended work into two paths so you can see the whole picture without committing to all of it.
The Catalog Path is structured improvement work drawn from a defined set of services. Tasks are organized into Phase 1 (start here), Phase 2 (next six months), and a Deferred section showing what would help but is being held back for budget or sequencing reasons. Items you already have working well are explicitly excluded.
The Custom Engagement Path covers operational and infrastructure work that doesn't fit the catalog. This is the work that has to be scoped specifically to your business, your tools, and how your team operates.
Each item has a fixed scope, a fixed price, and a delivery estimate.
The presentation that comes with the audit is built specifically around your business. Your own words from the discovery meeting are quoted back where they matter. The numbers from your operation are charted out. The way your business runs is laid out visually so we have a shared picture to work from.
The audit is a diagnostic, not a sales pitch. If nothing in it is worth acting on, you say so and we part ways. No charge, no obligation.
Yours to keep.
Step 4. The strategy briefing
We meet for an hour, in person or on Zoom, whichever works for your schedule. I walk you through the audit and the presentation, going through priorities slide by slide. You see your own situation reflected back, and we talk through what matters most.
When it's time to talk money, you don't get a static PDF with a take-it-or-leave-it total. We open a live investment summary together. As we discuss what fits your budget and timing, I toggle line items on and off and the total recalculates right there on the screen. You see the math change as the scope changes. The scope gets built collaboratively, not delivered.
When we agree on what's in and what's out, the same page generates a signature-ready statement of work and master services agreement. You sign when you're ready, not under pressure during the call.
You can move forward with everything, a few things, or nothing. No minimum commitment.
What happens after we sign
The relationship doesn't reset every time we talk. As our work progresses, your business changes. New priorities surface. Old assumptions become wrong. The systems we built keep up with where your business actually is, not where it was when we signed.
You won't have to start over from scratch or re-explain how things work.
What work typically looks like after the audit
Implementation work is broken into specific tasks with clear scoping. Common items that come out of audits for contractors on the Western Slope include:
AI and search visibility
- Google Business Profile audit and optimization
- NAP consistency cleanup across directories
- AEO content strategy across ChatGPT, Claude, Perplexity, and Google AI Overviews
- Schema markup and structured data implementation
- Competitor visibility comparison and gap analysis
Website work
- Website rebuild, small contractor site (5 pages)
- Website rebuild, medium site with CMS, photo gallery, and multiple services
- HTTPS, SSL, and security header fixes
- Mobile responsiveness fixes
- Domain consolidation when multiple domains are splitting your authority
Customer systems
- Lead capture form setup and routing
- Booking and scheduling integration
- Stripe or Square payment processing setup
- Review request automation
Internal workflow
- CRM evaluation and setup
- Email and text follow-up automation
Marketing
- Email list health audit and reactivation campaign
- Paid ad spend efficiency review
You pick the work.
Who this is for
I work with independent contractors on the Western Slope of Colorado. Plumbers, electricians, landscapers, HVAC technicians, roofers, painters, handymen, and similar trades-based businesses.
The right client for this engagement is a contractor who:
- Knows the tech side of their business needs attention but doesn't have time to figure out where to start
- Wants a local person who understands the trades, not an agency in Denver or a call center overseas
- Is willing to invest in fixing problems that are costing them real time and money every week
This is not the right fit for enterprise businesses, pure marketing campaigns, or social media management.
Frequently asked questions
- Is the discovery meeting really free?
- Yes. The call is 30 minutes, no charge, no obligation. The intake form before the call is also free.
- Is the audit free?
- Yes. I produce the Diagnostic Audit after the discovery meeting at no charge. You pay only if you decide to move forward with implementation after the strategy briefing.
- How long does the audit take?
- I typically deliver the audit within a day or two of the discovery meeting.
- Do I have to commit to all the work in the audit?
- No. You choose which items to address and in what order. There is no minimum commitment.
- Where is Griffin based?
- Grand Junction, Colorado. I work mostly remotely. I'm available on-site for clients who need it.
- What area does Griffin serve?
- I serve the Western Slope of Colorado, including Grand Junction, Fruita, Palisade, Delta, Montrose, and surrounding communities.
- Does Griffin do social media marketing?
- No. Social media management and paid social campaigns are outside the scope of my practice.
Ready to find out what's actually costing you?
The discovery meeting is free. The audit is free. You only spend money if the findings are worth acting on.
Book your free discovery meeting